(1) It capitalized on the Lux-soap brand, and it cost less than any other sachet: just 50 paise compared with two rupees.(2) While traditional lamps sell at 50 paise a piece, aesthetically painted ones sell for a rupee each, they add.(3) It costs as little as fifty paise to a rupee or two depending on the brand and is available virtually everywhere, thanks to street vendors and roadside shops.(4) The story now takes us into a flashback to show Seshadri Naidu as a hardworking canteen owner who sells roti-dal-buttermilk for a rupee - making just 10 paise profit.(5) A basket of mackerel would cost him 140 rupees; even if he sold at 50 paise per fish, it was still a loss.
